Issue 79 of Beyond the Bale has hit mailboxes around the Country this week, and is another fine example of how vibrant and exciting the wool industry is.
Showcasing both on farm and off farm information, there is something to suit the taste of all readers alike.
There is always a focus on case studies of people who are doing something different, doing something well, and happy to share their story, or simply someone's good news story.
In each edition, you will find information that relates research to the on farm application - and how real producers are making real progress using best practice.
Hard core research is also featured in the BTB - and there's always fascinating reading on some things that are fully cutting edge.
Fashion is where our fabulous product does its thing - so its important to find out what's going on in the industry and where the technology of textiles is taking wool. Boston Marathon, track and field, catwalks, and how Country Road is using traceable wool in its stores, to name just a few.